--- name: seo-audit description: Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments. argument-hint: " [audit type]" --- # /seo-audit > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md). Audit a website's SEO health, research keyword opportunities, identify content gaps, and benchmark against competitors. Produces a prioritized action plan a marketer can execute immediately. ## Trigger User runs `/seo-audit` or asks for an SEO audit, keyword research, content gap analysis, technical SEO check, or competitor SEO comparison. ## Inputs Gather the following from the user. If not provided, ask before proceeding: 1. **URL or domain** — the site to audit, or a topic/keyword if running in keyword research mode 2. **Audit type** — one of: - **Full site audit** — end-to-end SEO review covering all sections below - **Keyword research** — identify keyword opportunities for a topic or domain - **Content gap analysis** — find topics competitors rank for that you don't - **Technical SEO check** — crawlability, speed, structured data, and infrastructure issues - **Competitor SEO comparison** — head-to-head SEO benchmarking against specific competitors If not specified, default to **full site audit**. 3. **Target keywords or topics** (optional) — specific keywords the user is already targeting or wants to rank for 4. **Competitors** (optional) — domains or companies to compare against. If not provided and the audit type requires competitor data, use web search to identify 2-3 likely competitors based on the user's domain and keyword space. ## Process ### 1. Keyword Research Research keywords related to the user's domain, topic, or target keywords. **If ~~SEO tools are connected:** - Pull keyword data, search volume, keyword difficulty scores, and ranking positions automatically - Identify keywords the site currently ranks for and where it's gaining or losing ground **If ~~product analytics are connected:** - Cross-reference keyword targets with actual organic traffic data to validate which keywords are driving visits and conversions **If tools are not connected:** - Use web search to research the keyword landscape - Note: "For more precise volume and difficulty data, connect an SEO tool like Ahrefs or Semrush via MCP. The audit will auto-populate with ranking data." For each keyword opportunity, assess: - **Primary keywords** — high-intent terms directly tied to the user's product or service - **Secondary keywords** — supporting terms and variations - **Search volume signals** — relative demand (high, medium, low) based on available data - **Keyword difficulty** — how competitive the term is (easy, moderate, hard) - **Long-tail opportunities** — specific, lower-competition phrases with clear intent - **Question-based keywords** — "how to", "what is", "why does" queries that mirror People Also Ask results - **Intent classification** — informational, navigational, commercial, or transactional ### 2. On-Page SEO Audit For each key page (homepage, top landing pages, recent blog posts), evaluate: - **Title tags** — present, unique, within 50-60 characters, includes target keyword - **Meta descriptions** — present, compelling, within 150-160 characters, includes a call to action - **H1 tags** — exactly one per page, includes primary keyword - **H2/H3 structure** — logical hierarchy, uses secondary keywords where natural - **Keyword usage** — primary keyword appears in the first 100 words, used naturally throughout, not over-stuffed - **Internal linking** — pages link to related content, orphan pages identified, anchor text is descriptive - **Image alt text** — all images have descriptive alt attributes, keywords included where relevant - **URL structure** — clean, readable, includes keywords, no excessive parameters or depth ### 3. Content Gap Analysis Identify what's missing from the user's content strategy: - **Competitor topic coverage** — topics and keywords competitors rank for that the user's site does not cover - **Content freshness** — pages that haven't been updated in 12+ months and may be losing rankings - **Thin content** — pages with insufficient depth to rank (under 300 words for informational queries, lacking substance) - **Missing content types** — formats competitors use that the user doesn't (guides, comparison pages, glossaries, tools, templates) - **Funnel gaps** — missing content at specific buyer journey stages (awareness, consideration, decision) - **Topic clusters** — opportunities to build pillar pages with supporting content ### 4. Technical SEO Checklist Evaluate technical foundations that affect crawlability and rankings: - **Page speed** — identify slow-loading pages and likely causes (large images, render-blocking scripts, excessive redirects) - **Mobile-friendliness** — responsive design, tap targets, font sizes, viewport configuration - **Structured data** — opportunities for schema markup (FAQ, HowTo, Product, Article, Organization, Breadcrumb) - **Crawlability** — robots.txt configuration, XML sitemap presence and accuracy, canonical tags, noindex/nofollow usage - **Broken links** — internal and external 404s, redirect chains - **HTTPS** — secure connection, mixed content issues - **Core Web Vitals signals** — LCP, FID/INP, CLS indicators based on observable page behavior - **Indexation** — pages that should be indexed but may not be, duplicate content risks ### 5. Competitor SEO Comparison For each competitor, compare: - **Keyword overlap** — keywords both sites rank for, and where each site ranks higher - **Keyword gaps** — terms the competitor ranks for that the user does not - **Domain authority signals** — relative site strength based on backlink profiles, referring domains, and content depth - **Content depth** — average content length, topic coverage breadth, publishing frequency - **Backlink profile observations** — types of sites linking to competitors, link-worthy content they've produced - **SERP feature ownership** — which competitor appears in featured snippets, People Also Ask, image packs, or knowledge panels - **Technical advantages** — site speed differences, mobile experience, structured data usage ## Output ### Executive Summary Open with a 3-5 sentence summary of overall SEO health. Highlight: - The site's biggest strength - The top 3 priorities that will have the most impact - An overall assessment: strong foundation, needs work, or critical issues ### Keyword Opportunity Table | Keyword | Est. Difficulty | Opportunity Score | Current Ranking | Intent | Recommended Content Type | |---------|----------------|-------------------|-----------------|--------|--------------------------| Opportunity score: high, medium, or low — based on the combination of search demand, difficulty, and relevance to the user's business. Include 15-25 keyword opportunities, sorted by opportunity score. ### On-Page Issues Table | Page | Issue | Severity | Recommended Fix | |------|-------|----------|-----------------| Severity levels: - **Critical** — directly hurting rankings or preventing indexation - **High** — significant impact on SEO performance - **Medium** — best practice violation, moderate impact - **Low** — minor optimization opportunity ### Content Gap Recommendations For each content gap identified, provide: - **Topic or keyword** to target - **Why it matters** — search demand, competitor coverage, funnel stage - **Recommended format** — blog post, landing page, guide, comparison page, etc. - **Priority** — high, medium, or low - **Estimated effort** — quick win (1-2 hours), moderate (half day), substantial (multi-day) ### Technical SEO Checklist | Check | Status | Details | |-------|--------|---------| Status: Pass, Fail, or Warning. ### Competitor Comparison Summary | Dimension | Your Site | Competitor A | Competitor B | Winner | |-----------|-----------|--------------|--------------|--------| Include rows for: keyword count, content depth, publishing frequency, backlink signals, technical score, SERP feature presence. ### Prioritized Action Plan Split recommendations into two categories: **Quick Wins (do this week):** - Actions that take under 2 hours and have immediate impact - Examples: fix title tags, add meta descriptions, fix broken links, add alt text **Strategic Investments (plan for this quarter):** - Actions that require more effort but drive long-term growth - Examples: build a topic cluster, create a pillar page, launch a link-building campaign, overhaul site structure For each action item, include: - What to do (specific and concrete) - Expected impact (high, medium, low) - Effort estimate - Dependencies (if any) ## Follow-Up After presenting the audit, ask: "Would you like me to: - Draft content briefs for the top keyword opportunities? - Create optimized title tags and meta descriptions for your key pages? - Build a content calendar based on the gap analysis? - Dive deeper into any specific section of the audit? - Run this same analysis for a different competitor or domain?" --- Attribution added by YourAIKit. 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