---
name: enrich-lead
description: "Instant lead enrichment. Drop a name, company, LinkedIn URL, or email and get the full contact card with email, phone, title, company intel, and next actions."
user-invocable: true
argument-hint: "[name, company, LinkedIn URL, or email]"
---

# Enrich Lead

Turn any identifier into a full contact dossier. The user provides identifying info via "$ARGUMENTS".

## Examples

- `/apollo:enrich-lead Tim Zheng at Apollo`
- `/apollo:enrich-lead https://www.linkedin.com/in/timzheng`
- `/apollo:enrich-lead sarah@stripe.com`
- `/apollo:enrich-lead Jane Smith, VP Engineering, Notion`
- `/apollo:enrich-lead CEO of Figma`

## Step 1 — Parse Input

From "$ARGUMENTS", extract every identifier available:
- First name, last name
- Company name or domain
- LinkedIn URL
- Email address
- Job title (use as a matching hint)

If the input is ambiguous (e.g. just "CEO of Figma"), first use `mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search` with relevant title and domain filters to identify the person, then proceed to enrichment.

## Step 2 — Enrich the Person

> **Credit warning**: Tell the user enrichment consumes 1 Apollo credit before calling.

Use `mcp__claude_ai_Apollo_MCP__apollo_people_match` with all available identifiers:
- `first_name`, `last_name` if name is known
- `domain` or `organization_name` if company is known
- `linkedin_url` if LinkedIn is provided
- `email` if email is provided
- Set `reveal_personal_emails` to `true`

If the match fails, try `mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search` with looser filters and present the top 3 candidates. Ask the user to pick one, then re-enrich.

## Step 3 — Enrich Their Company

Use `mcp__claude_ai_Apollo_MCP__apollo_organizations_enrich` with the person's company domain to pull firmographic context.

## Step 4 — Present the Contact Card

Format the output exactly like this:

---

**[Full Name]** | [Title]
[Company Name] · [Industry] · [Employee Count] employees

| Field | Detail |
|---|---|
| Email (work) | ... |
| Email (personal) | ... (if revealed) |
| Phone (direct) | ... |
| Phone (mobile) | ... |
| Phone (corporate) | ... |
| Location | City, State, Country |
| LinkedIn | URL |
| Company Domain | ... |
| Company Revenue | Range |
| Company Funding | Total raised |
| Company HQ | Location |

---

## Step 5 — Offer Next Actions

Ask the user which action to take:

1. **Save to Apollo** — Create this person as a contact via `mcp__claude_ai_Apollo_MCP__apollo_contacts_create` with `run_dedupe: true`
2. **Add to a sequence** — Ask which sequence, then run the sequence-load flow
3. **Find colleagues** — Search for more people at the same company using `mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search` with `q_organization_domains_list` set to this company
4. **Find similar people** — Search for people with the same title/seniority at other companies

---

Attribution added by YourAIKit. It is not part of the upstream file.

- Source: https://github.com/anthropics/knowledge-work-plugins/tree/main/partner-built/apollo/skills/enrich-lead
- Credit: Anthropic, Knowledge Work Plugins (apollo)
- Upstream copy: anthropics/knowledge-work-plugins at commit 33d3dea41a341b341d4f5da2e8801ae0c89be2b8, partner-built/apollo/skills/enrich-lead/SKILL.md
- Copyright: Copyright (c) 2025 Apollo.io
- License: MIT. Full text: https://youraikit.com/licenses/anthropics-knowledge-work-plugins-partner-built-apollo/LICENSE
- The full upstream license text (LICENSE) follows.

License (LICENSE):

```text
MIT License

Copyright (c) 2025 Apollo.io

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.
```