---
name: metrics-review
description: Review and analyze product metrics with trend analysis and actionable insights. Use when running a weekly, monthly, or quarterly metrics review, investigating a sudden spike or drop, comparing performance against targets, or turning raw numbers into a scorecard with recommended actions.
argument-hint: "<time period or metric focus>"
---

# Metrics Review

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).

Review and analyze product metrics, identify trends, and surface actionable insights.

## Usage

```
/metrics-review $ARGUMENTS
```

## Workflow

### 1. Gather Metrics Data

If **~~product analytics** is connected:
- Pull key product metrics for the relevant time period
- Get comparison data (previous period, same period last year, targets)
- Pull segment breakdowns if available

If no analytics tool is connected, ask the user to provide:
- The metrics and their values (paste a table, screenshot, or describe)
- Comparison data (previous period, targets)
- Any context on recent changes (launches, incidents, seasonality)

Ask the user:
- What time period to review? (last week, last month, last quarter)
- What metrics to focus on? Or should we review the full product metrics suite?
- Are there specific targets or goals to compare against?
- Any known events that might explain changes (launches, outages, marketing campaigns, seasonality)?

### 2. Organize the Metrics

Structure the review using a metrics hierarchy: North Star metric at the top, L1 health indicators (acquisition, activation, engagement, retention, revenue, satisfaction), and L2 diagnostic metrics for drill-down. See **Product Metrics Hierarchy** below for full definitions.

If the user has not defined their metrics hierarchy, help them identify their North Star and key L1 metrics before proceeding.

### 3. Analyze Trends

For each key metric:
- **Current value**: What is the metric today?
- **Trend**: Up, down, or flat compared to previous period? Over what timeframe?
- **vs Target**: How does it compare to the goal or target?
- **Rate of change**: Is the trend accelerating or decelerating?
- **Anomalies**: Any sudden changes, spikes, or drops?

Identify correlations:
- Do changes in one metric correlate with changes in another?
- Are there leading indicators that predict lagging metric changes?
- Do segment breakdowns reveal that an aggregate trend is driven by a specific cohort?

### 4. Generate the Review

#### Summary
2-3 sentences: overall product health, most notable changes, key callout.

#### Metric Scorecard
Table format for quick scanning:

| Metric | Current | Previous | Change | Target | Status |
|--------|---------|----------|--------|--------|--------|
| [Metric] | [Value] | [Value] | [+/- %] | [Target] | [On track / At risk / Miss] |

#### Trend Analysis
For each metric worth discussing:
- What happened and how significant is the change
- Why it likely happened (attribution based on known events, correlated metrics, segment analysis)
- Whether this is a one-time event or a sustained trend

#### Bright Spots
What is going well:
- Metrics beating targets
- Positive trends to sustain
- Segments or features showing strong performance

#### Areas of Concern
What needs attention:
- Metrics missing targets or trending negatively
- Early warning signals before they become problems
- Metrics where we lack visibility or understanding

#### Recommended Actions
Specific next steps based on the analysis:
- Investigations to run (dig deeper into a concerning trend)
- Experiments to launch (test hypotheses about what could improve a metric)
- Investments to make (double down on what is working)
- Alerts to set (monitor a metric more closely)

#### Context and Caveats
- Known data quality issues
- Events that affect comparability (outages, holidays, launches)
- Metrics we should be tracking but are not yet

### 5. Follow Up

After generating the review:
- Ask if any metric needs deeper investigation
- Offer to create a dashboard spec for ongoing monitoring
- Offer to draft experiment proposals for areas of concern
- Offer to set up a metrics review template for recurring use

## Product Metrics Hierarchy

### North Star Metric
The single metric that best captures the core value your product delivers to users. It should be:

- **Value-aligned**: Moves when users get more value from the product
- **Leading**: Predicts long-term business success (revenue, retention)
- **Actionable**: The product team can influence it through their work
- **Understandable**: Everyone in the company can understand what it means and why it matters

**Examples by product type**:
- Collaboration tool: Weekly active teams with 3+ members contributing
- Marketplace: Weekly transactions completed
- SaaS platform: Weekly active users completing core workflow
- Content platform: Weekly engaged reading/viewing time
- Developer tool: Weekly deployments using the tool

### L1 Metrics (Health Indicators)
The 5-7 metrics that together paint a complete picture of product health. These map to the key stages of the user lifecycle:

**Acquisition**: Are new users finding the product?
- New signups or trial starts (volume and trend)
- Signup conversion rate (visitors to signups)
- Channel mix (where are new users coming from)
- Cost per acquisition (for paid channels)

**Activation**: Are new users reaching the value moment?
- Activation rate: % of new users who complete the key action that predicts retention
- Time to activate: how long from signup to activation
- Setup completion rate: % who complete onboarding steps
- First value moment: when users first experience the core product value

**Engagement**: Are active users getting value?
- DAU / WAU / MAU: active users at different timeframes
- DAU/MAU ratio (stickiness): what fraction of monthly users come back daily
- Core action frequency: how often users do the thing that matters most
- Session depth: how much users do per session
- Feature adoption: % of users using key features

**Retention**: Are users coming back?
- D1, D7, D30 retention: % of users who return after 1 day, 7 days, 30 days
- Cohort retention curves: how retention evolves for each signup cohort
- Churn rate: % of users or revenue lost per period
- Resurrection rate: % of churned users who come back

**Monetization**: Is value translating to revenue?
- Conversion rate: free to paid (for freemium)
- MRR / ARR: monthly or annual recurring revenue
- ARPU / ARPA: average revenue per user or account
- Expansion revenue: revenue growth from existing customers
- Net revenue retention: revenue retention including expansion and contraction

**Satisfaction**: How do users feel about the product?
- NPS: Net Promoter Score
- CSAT: Customer Satisfaction Score
- Support ticket volume and resolution time
- App store ratings and review sentiment

### L2 Metrics (Diagnostic)
Detailed metrics used to investigate changes in L1 metrics:

- Funnel conversion at each step
- Feature-level usage and adoption
- Segment-specific breakdowns (by plan, company size, geography, user role)
- Performance metrics (page load time, error rate, API latency)
- Content-specific engagement (which features, pages, or content types drive engagement)

## Common Product Metrics

### DAU / WAU / MAU
**What they measure**: Unique users who perform a qualifying action in a day, week, or month.

**Key decisions**:
- What counts as "active"? A login? A page view? A core action? Define this carefully — different definitions tell different stories.
- Which timeframe matters most? DAU for daily-use products (messaging, email). WAU for weekly-use products (project management). MAU for less frequent products (tax software, travel booking).

**How to use them**:
- DAU/MAU ratio (stickiness): values above 0.5 indicate a daily habit. Below 0.2 suggests infrequent usage.
- Trend matters more than absolute number. Is active usage growing, flat, or declining?
- Segment by user type. Power users and casual users behave very differently.

### Retention
**What it measures**: Of users who started in period X, what % are still active in period Y?

**Common retention timeframes**:
- D1 (next day): Was the first experience good enough to come back?
- D7 (one week): Did the user establish a habit?
- D30 (one month): Is the user retained long-term?
- D90 (three months): Is this a durable user?

**How to use retention**:
- Plot retention curves by cohort. Look for: initial drop-off (activation problem), steady decline (engagement problem), or flattening (good — you have a stable retained base).
- Compare cohorts over time. Are newer cohorts retaining better than older ones? That means product improvements are working.
- Segment retention by activation behavior. Users who completed onboarding vs those who did not. Users who used feature X vs those who did not.

### Conversion
**What it measures**: % of users who move from one stage to the next.

**Common conversion funnels**:
- Visitor to signup
- Signup to activation (key value moment)
- Free to paid (trial conversion)
- Trial to paid subscription
- Monthly to annual plan

**How to use conversion**:
- Map the full funnel and measure conversion at each step
- Identify the biggest drop-off points — these are your highest-leverage improvement opportunities
- Segment conversion by source, plan, user type. Different segments convert very differently.
- Track conversion over time. Is it improving as you iterate on the experience?

### Activation
**What it measures**: % of new users who reach the moment where they first experience the product's core value.

**Defining activation**:
- Look at retained users vs churned users. What actions did retained users take that churned users did not?
- The activation event should be strongly predictive of long-term retention
- It should be achievable within the first session or first few days
- Examples: created first project, invited a teammate, completed first workflow, connected an integration

**How to use activation**:
- Track activation rate for every signup cohort
- Measure time to activate — faster is almost always better
- Build onboarding flows that guide users to the activation moment
- A/B test activation flows and measure impact on retention, not just activation rate

## Goal Setting Frameworks

### OKRs (Objectives and Key Results)

**Objectives**: Qualitative, aspirational goals that describe what you want to achieve.
- Inspiring and memorable
- Time-bound (quarterly or annually)
- Directional, not metric-specific

**Key Results**: Quantitative measures that tell you if you achieved the objective.
- Specific and measurable
- Time-bound with a clear target
- Outcome-based, not output-based
- 2-4 Key Results per Objective

**Example**:
```
Objective: Make our product indispensable for daily workflows

Key Results:
- Increase DAU/MAU ratio from 0.35 to 0.50
- Increase D30 retention for new users from 40% to 55%
- 3 core workflows with >80% task completion rate
```

### OKR Best Practices
- Set OKRs that are ambitious but achievable. 70% completion is the target for stretch OKRs.
- Key Results should measure outcomes (user behavior, business results), not outputs (features shipped, tasks completed).
- Do not have too many OKRs. 2-3 objectives with 2-4 KRs each is plenty.
- OKRs should be uncomfortable. If you are confident you will hit all of them, they are not ambitious enough.
- Review OKRs at mid-period. Adjust effort allocation if some KRs are clearly off track.
- Grade OKRs honestly at end of period. 0.0-0.3 = missed, 0.4-0.6 = progress, 0.7-1.0 = achieved.

### Setting Metric Targets
- **Baseline**: What is the current value? You need a reliable baseline before setting a target.
- **Benchmark**: What do comparable products achieve? Industry benchmarks provide context.
- **Trajectory**: What is the current trend? If the metric is already improving at 5% per month, a 6% target is not ambitious.
- **Effort**: How much investment are you putting behind this? Bigger bets warrant more ambitious targets.
- **Confidence**: How confident are you in hitting the target? Set a "commit" (high confidence) and a "stretch" (ambitious).

## Metric Review Cadences

### Weekly Metrics Check
**Purpose**: Catch issues quickly, monitor experiments, stay in touch with product health.
**Duration**: 15-30 minutes.
**Attendees**: Product manager, maybe engineering lead.

**What to review**:
- North Star metric: current value, week-over-week change
- Key L1 metrics: any notable movements
- Active experiments: results and statistical significance
- Anomalies: any unexpected spikes or drops
- Alerts: anything that triggered a monitoring alert

**Action**: If something looks off, investigate. Otherwise, note it and move on.

### Monthly Metrics Review
**Purpose**: Deeper analysis of trends, progress against goals, strategic implications.
**Duration**: 30-60 minutes.
**Attendees**: Product team, key stakeholders.

**What to review**:
- Full L1 metric scorecard with month-over-month trends
- Progress against quarterly OKR targets
- Cohort analysis: are newer cohorts performing better?
- Feature adoption: how are recent launches performing?
- Segment analysis: any divergence between user segments?

**Action**: Identify 1-3 areas to investigate or invest in. Update priorities if metrics reveal new information.

### Quarterly Business Review
**Purpose**: Strategic assessment of product performance, goal-setting for next quarter.
**Duration**: 60-90 minutes.
**Attendees**: Product, engineering, design, leadership.

**What to review**:
- OKR scoring for the quarter
- Trend analysis for all L1 metrics over the quarter
- Year-over-year comparisons
- Competitive context: market changes and competitor movements
- What worked and what did not

**Action**: Set OKRs for next quarter. Adjust product strategy based on what the data shows.

## Dashboard Design Principles

### Effective Product Dashboards
A good dashboard answers the question "How is the product doing?" at a glance.

**Principles**:

1. **Start with the question, not the data**. What decisions does this dashboard support? Design backwards from the decision.

2. **Hierarchy of information**. The most important metric should be the most visually prominent. North Star at the top, L1 metrics next, L2 metrics available on drill-down.

3. **Context over numbers**. A number without context is meaningless. Always show: current value, comparison (previous period, target, benchmark), trend direction.

4. **Fewer metrics, more insight**. A dashboard with 50 metrics helps no one. Focus on 5-10 that matter. Put everything else in a detailed report.

5. **Consistent time periods**. Use the same time period for all metrics on a dashboard. Mixing daily and monthly metrics creates confusion.

6. **Visual status indicators**. Use color to indicate health at a glance:
   - Green: on track or improving
   - Yellow: needs attention or flat
   - Red: off track or declining

7. **Actionability**. Every metric on the dashboard should be something the team can influence. If you cannot act on it, it does not belong on the product dashboard.

### Dashboard Layout

**Top row**: North Star metric with trend line and target.

**Second row**: L1 metrics scorecard — current value, change, target, status for each key metric.

**Third row**: Key funnels or conversion metrics — visual funnel showing drop-off at each stage.

**Fourth row**: Recent experiments and launches — active A/B tests, recent feature launches with early metrics.

**Bottom / drill-down**: L2 metrics, segment breakdowns, and detailed time series for investigation.

### Dashboard Anti-Patterns
- **Vanity metrics**: Metrics that always go up but do not indicate health (total signups ever, total page views)
- **Too many metrics**: Dashboards that require scrolling to see. If it does not fit on one screen, cut metrics.
- **No comparison**: Raw numbers without context (current value with no previous period or target)
- **Stale dashboards**: Metrics that have not been updated or reviewed in months
- **Output dashboards**: Measuring team activity (tickets closed, PRs merged) instead of user and business outcomes
- **One dashboard for all audiences**: Executives, PMs, and engineers need different views. One size does not fit all.

### Alerting
Set alerts for metrics that require immediate attention:

- **Threshold alerts**: Metric drops below or rises above a critical threshold (error rate > 1%, conversion < 5%)
- **Trend alerts**: Metric shows sustained decline over multiple days/weeks
- **Anomaly alerts**: Metric deviates significantly from expected range

**Alert hygiene**:
- Every alert should be actionable. If you cannot do anything about it, do not alert on it.
- Review and tune alerts regularly. Too many false positives and people ignore all alerts.
- Define an owner for each alert. Who responds when it fires?
- Set appropriate severity levels. Not everything is P0.

## Output Format

Use tables for the scorecard. Use clear status indicators. Keep the summary tight — the reader should get the essential story in 30 seconds.

## Tips

- Start with the "so what" — what is the most important thing in this metrics review? Lead with that.
- Absolute numbers without context are useless. Always show comparisons (vs previous period, vs target, vs benchmark).
- Be careful about attribution. Correlation is not causation. If a metric moved, acknowledge uncertainty about why.
- Segment analysis often reveals that an aggregate metric masks important differences. A flat overall number might hide one segment growing and another shrinking.
- Not all metric movements matter. Small fluctuations are noise. Focus attention on meaningful changes.
- If a metric is missing its target, do not just report the miss — recommend what to do about it.
- Metrics reviews should drive decisions. If the review does not lead to at least one action, it was not useful.

---

Attribution added by YourAIKit. It is not part of the upstream file.

- Source: https://github.com/anthropics/knowledge-work-plugins/tree/main/product-management/skills/metrics-review
- Credit: Anthropic, Knowledge Work Plugins (product-management)
- Upstream copy: anthropics/knowledge-work-plugins at commit 33d3dea41a341b341d4f5da2e8801ae0c89be2b8, product-management/skills/metrics-review/SKILL.md
- Copyright: held by the upstream authors credited above
- License: Apache-2.0. Full text: https://youraikit.com/licenses/anthropics-knowledge-work-plugins-product-management/LICENSE
- The full upstream license text (LICENSE) follows.

License (LICENSE):

```text

                                 Apache License
                           Version 2.0, January 2004
                        http://www.apache.org/licenses/

   TERMS AND CONDITIONS FOR USE, REPRODUCTION, AND DISTRIBUTION

   1. Definitions.

      "License" shall mean the terms and conditions for use, reproduction,
      and distribution as defined by Sections 1 through 9 of this document.

      "Licensor" shall mean the copyright owner or entity authorized by
      the copyright owner that is granting the License.

      "Legal Entity" shall mean the union of the acting entity and all
      other entities that control, are controlled by, or are under common
      control with that entity. For the purposes of this definition,
      "control" means (i) the power, direct or indirect, to cause the
      direction or management of such entity, whether by contract or
      otherwise, or (ii) ownership of fifty percent (50%) or more of the
      outstanding shares, or (iii) beneficial ownership of such entity.

      "You" (or "Your") shall mean an individual or Legal Entity
      exercising permissions granted by this License.

      "Source" form shall mean the preferred form for making modifications,
      including but not limited to software source code, documentation
      source, and configuration files.

      "Object" form shall mean any form resulting from mechanical
      transformation or translation of a Source form, including but
      not limited to compiled object code, generated documentation,
      and conversions to other media types.

      "Work" shall mean the work of authorship, whether in Source or
      Object form, made available under the License, as indicated by a
      copyright notice that is included in or attached to the work
      (an example is provided in the Appendix below).

      "Derivative Works" shall mean any work, whether in Source or Object
      form, that is based on (or derived from) the Work and for which the
      editorial revisions, annotations, elaborations, or other modifications
      represent, as a whole, an original work of authorship. For the purposes
      of this License, Derivative Works shall not include works that remain
      separable from, or merely link (or bind by name) to the interfaces of,
      the Work and Derivative Works thereof.

      "Contribution" shall mean any work of authorship, including
      the original version of the Work and any modifications or additions
      to that Work or Derivative Works thereof, that is intentionally
      submitted to Licensor for inclusion in the Work by the copyright owner
      or by an individual or Legal Entity authorized to submit on behalf of
      the copyright owner. For the purposes of this definition, "submitted"
      means any form of electronic, verbal, or written communication sent
      to the Licensor or its representatives, including but not limited to
      communication on electronic mailing lists, source code control systems,
      and issue tracking systems that are managed by, or on behalf of, the
      Licensor for the purpose of discussing and improving the Work, but
      excluding communication that is conspicuously marked or otherwise
      designated in writing by the copyright owner as "Not a Contribution."

      "Contributor" shall mean Licensor and any individual or Legal Entity
      on behalf of whom a Contribution has been received by Licensor and
      subsequently incorporated within the Work.

   2. Grant of Copyright License. Subject to the terms and conditions of
      this License, each Contributor hereby grants to You a perpetual,
      worldwide, non-exclusive, no-charge, royalty-free, irrevocable
      copyright license to reproduce, prepare Derivative Works of,
      publicly display, publicly perform, sublicense, and distribute the
      Work and such Derivative Works in Source or Object form.

   3. Grant of Patent License. Subject to the terms and conditions of
      this License, each Contributor hereby grants to You a perpetual,
      worldwide, non-exclusive, no-charge, royalty-free, irrevocable
      (except as stated in this section) patent license to make, have made,
      use, offer to sell, sell, import, and otherwise transfer the Work,
      where such license applies only to those patent claims licensable
      by such Contributor that are necessarily infringed by their
      Contribution(s) alone or by combination of their Contribution(s)
      with the Work to which such Contribution(s) was submitted. If You
      institute patent litigation against any entity (including a
      cross-claim or counterclaim in a lawsuit) alleging that the Work
      or a Contribution incorporated within the Work constitutes direct
      or contributory patent infringement, then any patent licenses
      granted to You under this License for that Work shall terminate
      as of the date such litigation is filed.

   4. Redistribution. You may reproduce and distribute copies of the
      Work or Derivative Works thereof in any medium, with or without
      modifications, and in Source or Object form, provided that You
      meet the following conditions:

      (a) You must give any other recipients of the Work or
          Derivative Works a copy of this License; and

      (b) You must cause any modified files to carry prominent notices
          stating that You changed the files; and

      (c) You must retain, in the Source form of any Derivative Works
          that You distribute, all copyright, patent, trademark, and
          attribution notices from the Source form of the Work,
          excluding those notices that do not pertain to any part of
          the Derivative Works; and

      (d) If the Work includes a "NOTICE" text file as part of its
          distribution, then any Derivative Works that You distribute must
          include a readable copy of the attribution notices contained
          within such NOTICE file, excluding those notices that do not
          pertain to any part of the Derivative Works, in at least one
          of the following places: within a NOTICE text file distributed
          as part of the Derivative Works; within the Source form or
          documentation, if provided along with the Derivative Works; or,
          within a display generated by the Derivative Works, if and
          wherever such third-party notices normally appear. The contents
          of the NOTICE file are for informational purposes only and
          do not modify the License. You may add Your own attribution
          notices within Derivative Works that You distribute, alongside
          or as an addendum to the NOTICE text from the Work, provided
          that such additional attribution notices cannot be construed
          as modifying the License.

      You may add Your own copyright statement to Your modifications and
      may provide additional or different license terms and conditions
      for use, reproduction, or distribution of Your modifications, or
      for any such Derivative Works as a whole, provided Your use,
      reproduction, and distribution of the Work otherwise complies with
      the conditions stated in this License.

   5. Submission of Contributions. Unless You explicitly state otherwise,
      any Contribution intentionally submitted for inclusion in the Work
      by You to the Licensor shall be under the terms and conditions of
      this License, without any additional terms or conditions.
      Notwithstanding the above, nothing herein shall supersede or modify
      the terms of any separate license agreement you may have executed
      with Licensor regarding such Contributions.

   6. Trademarks. This License does not grant permission to use the trade
      names, trademarks, service marks, or product names of the Licensor,
      except as required for reasonable and customary use in describing the
      origin of the Work and reproducing the content of the NOTICE file.

   7. Disclaimer of Warranty. Unless required by applicable law or
      agreed to in writing, Licensor provides the Work (and each
      Contributor provides its Contributions) on an "AS IS" BASIS,
      WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
      implied, including, without limitation, any warranties or conditions
      of TITLE, NON-INFRINGEMENT, MERCHANTABILITY, or FITNESS FOR A
      PARTICULAR PURPOSE. You are solely responsible for determining the
      appropriateness of using or redistributing the Work and assume any
      risks associated with Your exercise of permissions under this License.

   8. Limitation of Liability. In no event and under no legal theory,
      whether in tort (including negligence), contract, or otherwise,
      unless required by applicable law (such as deliberate and grossly
      negligent acts) or agreed to in writing, shall any Contributor be
      liable to You for damages, including any direct, indirect, special,
      incidental, or consequential damages of any character arising as a
      result of this License or out of the use or inability to use the
      Work (including but not limited to damages for loss of goodwill,
      work stoppage, computer failure or malfunction, or any and all
      other commercial damages or losses), even if such Contributor
      has been advised of the possibility of such damages.

   9. Accepting Warranty or Additional Liability. While redistributing
      the Work or Derivative Works thereof, You may choose to offer,
      and charge a fee for, acceptance of support, warranty, indemnity,
      or other liability obligations and/or rights consistent with this
      License. However, in accepting such obligations, You may act only
      on Your own behalf and on Your sole responsibility, not on behalf
      of any other Contributor, and only if You agree to indemnify,
      defend, and hold each Contributor harmless for any liability
      incurred by, or claims asserted against, such Contributor by reason
      of your accepting any such warranty or additional liability.

   END OF TERMS AND CONDITIONS

   APPENDIX: How to apply the Apache License to your work.

      To apply the Apache License to your work, attach the following
      boilerplate notice, with the fields enclosed by brackets "[]"
      replaced with your own identifying information. (Don't include
      the brackets!)  The text should be enclosed in the appropriate
      comment syntax for the file format. We also recommend that a
      file or class name and description of purpose be included on the
      same "printed page" as the copyright notice for easier
      identification within third-party archives.

   Copyright [yyyy] [name of copyright owner]

   Licensed under the Apache License, Version 2.0 (the "License");
   you may not use this file except in compliance with the License.
   You may obtain a copy of the License at

       http://www.apache.org/licenses/LICENSE-2.0

   Unless required by applicable law or agreed to in writing, software
   distributed under the License is distributed on an "AS IS" BASIS,
   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
   See the License for the specific language governing permissions and
   limitations under the License.
```